I finally have a reason to watch Monday Night Football ya’ll!! Lucasfilm announced today that the trailer for Star Wars: The Force Awakens will debut on ESPN’s “Monday Night Football” on Monday, October 19, during halftime of the National Football League (NFL) game between the New York Giants and the Philadelphia Eagles in Philadelphia. The game starts at 5:15 p.m. PDT/8:15 p.m. EDT. The Spanish language version of the trailer will air on ESPN Deportes simultaneously. To commence the countdown for the trailer launch, today Lucasfilm released the Star Wars: The Force Awakens poster worldwide. Following the trailer launch, tickets to the highly anticipated cinematic event will be on sale everywhere movie tickets are sold.
In conjunction with the Star Wars: The Force Awakens trailer debut, the Walt Disney Company is providing unprecedented company-wide on-air and social support (#TheForceAwakens) as well as tying in events and special activities for the day of the trailer release. Star Wars: The Force Awakens opens in U.S. theaters on December 18.
Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars returns to the big screen with Star Wars: The Force Awakens. The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by Lawrence Kasdan & J.J. Abrams and Michael Arndt.
Lucasfilm announced today that they are collaborating with seven of the world’s most well-known brands— COVERGIRL® & Max Factor, Duracell, FCA US, General Mills, HP, Subway® and Verizon—for the launch of an expansive, historic promotional campaign in support of “Star Wars: The Force Awakens,” opening on December 18. For the highly anticipated next episode in the “Star Wars” franchise, each company has developed break-through, custom creative campaigns, and innovative programs and activations for their target audiences.
“We are thrilled to be working with such a stellar roster of promotional partners.
The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way,” said Lynwen Brennan, General Manager of Lucasfilm. “Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens.’” The seven best-in-class global partners were chosen for their creative excellence within their fields as well as their collective diverse global reach. All of the partnerships strategically complement the tempo and tone of the film’s overall marketing campaign.
Take a look at the trailer here: